Thursday, September 3, 2020

Why You Might Want to Rethink Your Memoir

Why You Might Want to Rethink Your Memoir More interesting Than Fiction? Most likely Not: Why you should reexamine your diary Today, our stunning supervisor and Reedsy consultant Rebecca Heyman shares her considerations on composing diaries. In this vivacious and enlightening post, Becca offers some splendid simple bits of knowledge on the intensity of the journal class and why fiction may be a more secure bet.Memoir is all over the place. The class is unavoidable, stopping up slushâ piles and hard drives and shelves. Some portion of its omnipresence may haveâ something to do with the pop-psych thought took care of to such a large number of Millenials for soâ long, that we are altogether exceptional and one of a kind, our points of view and experienceâ critical. Another contributing variable is a strict translation of theâ author’s aphorism, â€Å"Write what you know,† which is in truth a call to utilize your experienceâ as a starting point for story, not a script.To be clear: I am not tending to those essayists producingâ memoir to set up a family inheritance. In this article, Iâ€℠¢m talking explicitly to those writers who intend to inquiry specialists or independent distribute inâ short, the individuals who mean their work for open consumption.Okay, presently that we’ve escaped, permit me to tellâ you why a dominant part of memoirists would be in an ideal situation submitting theirâ creative vitality to a novel or, on the off chance that you should, a short story collection.Reason #1: You don’tâ have a current platformHave a gander at the top rated journals for 2014. Inâ preparation for composing this post, I took a gander at records by the New York Times, the Guardian, Huffington Post, The Daily Beast, and that's only the tip of the iceberg. What I foundâ is that near 70% of the titles on every one of these rundowns originated from famousâ people-legislators, big names, performers, or figures of national import. Theâ remaining 30-or-so percent of fruitful journals originated from individuals withâ extraordinary individual encounters ( think Cheryl Strayed’s Wild experience), or recently distributed writers or poets.Even dependent on such an informal study, it’s simple to seeâ that the diaries selling best give perusers a brief look into an actual existence the greater part of usâ can’t envision. What's more, since the bestâ memoirs transport us to some other time and spot a similar way a decent novel does,â that separation among peruser and creator experience is basic. Follow Becca and Reedsy on Twitter: @RFaithEditorial and @ReedsyHQWhat are your musings on diary composing? Is the class excessively serious and overwhelmed by superstars for first-time creators to have a potential for success? Tell us your contemplations, or ask Becca any inquiry, in the remarks beneath!

Saturday, August 22, 2020

Patriotism Essays (2410 words) - Nonviolence, Pacifism, Peace

Energy Energy By Charles Eliot Norton Address before the Men's Club of the Prospect Street Congregational Church, Cambridge, Mass., June 7, 1898. There are minutes in each man's life, in the life of each country, when, under the fervor of energy, the straightforward certainties which in like manner times are the establishment whereupon the correct request and lead of life depend are able to be overlooked and dismissed. I will wander this evening to review to you a portion of these ordinary facts, which in nowadays of war need like never before to be remembered. There never was a land that better merited the adoration for her kin than America, for there never was a motherland kinder to her kids. She has given to them all that she could give. Her unlimited assets have lain open to them, to use at their will. What's more, the outcome has been that never throughout the entire existence of man has there been so awesome an exhibition of generally diffused and consistently expanding material government assistance as America has shown during the most recent hundred years. Tons of men have lived here with more solace, with less dread, than any such numbers somewhere else in any age have lived. Endless hoards, whose ancestors from the earliest starting point of human life on earth have spent fatigued lives in unrewarded work, in uneasiness, in defenselessness, in obliviousness, have ascended here, over the span of even a solitary age, without limit and secure happiness regarding the their rewards for so much hard work, to certain expectation, to smar t ownership of their own resources. Isn't the land to be beyond a reasonable doubt cherished in which this has been conceivable, in which this has been accomplished? Yet, there is a more profound wellspring of affection for nation than the material focal points and advantages it might bear. It is in the character of its kin, in their ethical life, in the sort of human progress which they show. The components of human instinct are to be sure so fixed that good or troublesome conditions have little impact upon its basic constitution, however flourishing or the opposite brings various attributes into noticeable quality. The conditions which have won in America have, if comprehensively thought to be, tended consistently and firmly to certain great outcomes in the national character; not, without a doubt, to unmixed great, yet to a prevalence of good. The organizations built up for self-government have been established with purpose to make sure about equity and freedom for all. The social relations among the entire body of the individuals, are sympathetic and basic. The general soul of the individuals is liberal, is merciful, is obliging. The standard s for the acknowledgment of which in private and open direct there is pretty much consistent and steady exertion, are as high and as commendable as any which men have sought after. Each real American holds to the perfect of equity for all men, of autonomy, including free discourse and free activity inside the restrictions of law, of compliance to law, of widespread training, of material prosperity for all the well-carrying on and enterprising, of harmony and cooperative attitude among men. These, anyway far short the country may fall in communicating them in its real life, are, nobody will deny it, the standards of our American majority rules system. What's more, it is on the grounds that America speaks to these goals that the most profound love for his nation shines in the core of the American, and moves him with that enthusiasm which considers no consequences, which regards no penance too incredible to even think about maintaining and to build the impact of these standards which t ypify themselves in the reasonable state of his local land, and have their expressive image in her banner. The soul of his nationalism isn't an irregular motivation; it is a standing rule; it is the most grounded intention of his life; it is his religion. What's more, since it is along these lines, and just in relation to his affection for the goals for which his nation stands, is his scorn of whatever is against them in private direct or open strategy. Against bad form, against untruthfulness, against disorder, against whatever may make for war rather than harmony, the productive member of society is consistently in arms. No insightful American can have watched the course of illicit relationships among us during the most recent thirty years without grave nervousness from the

Friday, August 21, 2020

The assessment cycle Essay Example for Free

The evaluation cycle Essay The evaluation cycle is the on-going procedure of appraisal. Each stage includes beginning evaluation, appraisal arranging, evaluation action, evaluation choice, criticism and progress audit. Introductory appraisal will happen to assemble adequate data about the learner’s current degree of ability. This will set up a beginning stage with the goal that the student can perceive the amount the individual will accomplish during the course. It will empower the coach to adequately plan to meet the individual learner’s needs and will assist with checking on the students progress and accomplishments just as decide future adapting needs and favored methods of learning. Appraisal arranging is settling on choices on what results of realizing ought to be, what strategies and assets will be utilized, how the learning and evaluation will happen and in the fitting time scale. You ought to guarantee that the arranged proof assortment and appraisal openings spread the national norm. All preparation and evaluation must be fitting for the necessities of every student. At the point when the learning system or appraisal process is incorporated, it is viewed as the evaluation movement. The consequences of learning are surveyed, developmentally and summatively. Execution proof is accumulated. This could be results of the students work like records created as a feature of a movement or a test. It could likewise be pragmatic proof with the student exhibiting ability. Appraisal choice and input ought to consistently be given to students with respect to their presentation. The criticism ought to incorporate whether the proof gave fulfills the national guideline. It is significant that the student concurs with the evaluation choice. The evaluation should meet the particular results and standards distinguished in the appraisal arranging and ought to be at the proper level for the capability. All proof must be decided as substantial, bona fide, steady and adequate. A survey of progress will stay up with the latest on how they are getting along on the course. It is a useful procedure that offers members the chance to recognize accomplishments and talk about issues and potential issues. The survey procedure likewise gives a chance to set reasonable achievements for the rest of candidature, to guarantee fulfillment inside the allowed time span. Beginning appraisal is surveying the learner’s current degree of capability. This will set up a benchmark with the goal that the student can see improvement. It additionally offers the coach the chance to plan to the learner’s capacity, needs and learning style. Evaluation arranging takes forward the underlying appraisal and uses data assembled to plan a proper course of learning. This will be suitable for national principles and set to a level that the student can exploit. Appraisal action is the point at which the learning program is tried. Aftereffects of the learning are surveyed and proof is assembled. This will be a blend of documentation and pragmatic proof exhibiting competency. Evaluation choice is the phase to which the criticism and appraisal choice is given. There, the student will be educated whether proof fulfills the national guidelines and painstakingly clarified with the goal that the student comprehends the choice. This will follow the procedure at first arranged. Progress surveys occur in a few investigation settings. Basically they are a point in time when all gatherings associated with preparing make a stride back and take a gander at the advancement being made by a student towards finishing their individual learning plan. They additionally include setting focuses to additionally finish the arrangement.

Monday, June 8, 2020

The Brain Intelligence, Interprets Senses, Body Movements - 550 Words

The Brain: Intelligence, Interprets Senses, Initiates Body Movements (Essay Sample) Content: NameInstructorCourseDateThe BrainIn humans, the brain sets out to be the most complex part. It is the seat of intelligence, interprets senses, initiates body movements and controls our behavior and lies in a bony shell that is washed by a protective fluid. The brain is the source of all the qualities that define humans. It gives us the awareness of our environment and that of ourselves by processing a stream of sensory data. Therefore, every plan, feeling and thought is developed by the brain. Due to the above few facts about the human brain, makes it to be the most complicated organ and remains the exciting frontier to be explored. Therefore, scientists, doctors, psychologists and technologists have embarked to discover how the human brain works and how it can be boosted.FACTSDue to the evolution of human beings, the brain is double the size before the human started to evolve. Despite weighing 3 pounds, 20% of the fuel taken by the body is consumed by the brain gener ating enough energy that will keep a light ball burning. In the basement is the Brain Stem that supports the brain. The Brain Stem in humans is similar to that of reptiles and other mammals. It is the one that keeps us a live and governs vital functions of humans such as heart rate, digestion and blood pressure. So without this part humans will not be in existence.Also, the brain has a command center located in the Limpic System that controls the emotions and other activities. The tissues are not bigger than a finger nail but they are the brains primary central command for human emotions. * It lacks nerves and does not feel any pain. * It consumes the largest portion of energy generated by the body. * It contains 100 billion neurons which is more than the population of humans on Earth. * It is the fattest organ in humans. * In women, the neurons multiply at a rate of 250,000 neurons per minute during pregnancy.PARTS * The brainstem- controls the heart rate, digestion, breathing, blo od pressure and other automatic processes. It connects the brain with the spinal cord. * Cerebrum- it is covered with a sheet of neural tissue called cerebral cortex which covers other parts such as the hypothalamus, thalamus, and pituitary gland. The cortex is divided into lobes frontal lobe responsible for conscious thought and other mental functions; parietal lobe responsible for integrating sensory information; the te...

Sunday, May 17, 2020

Explain the Potential Effects of Five Different Life...

Rachel Fry - P2- Explain the potential effects of five different life factors on the development of an individual. Life Factors There are five life factors that can effect a person’s growth and development, these are; †¢ Genetic †¢ Biological †¢ Environmental †¢ Socioeconomic †¢ Lifestyle Genetic Factors Determinism/Choice and Interaction Determinism is the belief that your future is fixed or determined, either by what you have genetically inherited or by your social environment and experience. The alternative to determinism is choice and interaction this is the belief that people can take control of their own lives through the choices they make. It is sometimes referred to as the ‘free will’ viewpoint. Genetic Factors†¦show more content†¦Bilirubin (which causes the yellow color) from these broken down cells builds up in the system causing jaundice. †¢ Priapism. A painful obstruction of the penis by sickle cells. If not promptly treated, it can result in impotence. Any and all major organs are affected by sickle cell disease. The liver, heart, kidneys, gallbladder, eyes, bones, and joints can suffer damage from the abnormal function of the sickle cells and their inability to flow through the small blood vessels correctly. Problems may include the following: †¢ Increased infections †¢ Leg ulcers †¢ Bone damage †¢ Early gallstones †¢ Kidney damage and loss of body water in the urine †¢ Eye damage †¢ Multiple organ failure Development Delays in reference to a child aged 6-18 Physical Development – Due to the low levels of red blood cells, this hinders the delivery of oxygen and nutrients to organs, tissues and cells. People with Sickle Cell Anemia will have a lower than average height and weight than those with normal hemoglobin. This lower than average height and weight continues until late adolescence. Many children with sickle cell anemia will also experience puberty at a later stage at around 13-14 years of age for girls and 13 ½-14 ½ years of age for boys, rather than the average age of puberty for children who are unaffected by sickle cell anemiaShow MoreRelatedExplain the Potential Effects of Five Different Life Factors on the Development of an Individual3069 Words   |  13 PagesP2 – Explain the potential effects of five different life factors on the development of an individual Genetics affect who you will grow to be in many ways. Deoxyribonucleic acid (DNA) is the language of life that is within every living thing, genetic instructions that form what we will become. There is still much of the language that scientists don’t understand, but after extensive research scientists have found that certain gene codes actually relate to increased chances of developing a cancer orRead MoreExplain the Potential Effects of Five Different Life Factors on the Development of an Individual1779 Words   |  8 PagesExplain the potential effects of five different life factors on the development of an individual There are five different types of factors that can influence the development an individual for example, lifestyle influences, socio-economic influences, genetic influences, biological influences and environmental influences. Lifestyle In relation to Stephen, a lifestyle factor could be alcohol. If Stephen had taken alcohol these would have been the effects tha t would or could have happened. Many peopleRead MoreThe Potential Effects Of Five Different Life Factors On The Development Of An Individual1716 Words   |  7 PagesP2: explain the potential effects of five different life factors on the development of an individual Introduction There are different factors that can influence an individual’s development. When an individual is developing there are different biological and environmental factors that can determine the way they are, the way they act and the way they develop. It all depends on a combination of both environmental and biological influences. In this assignment I will talk about the five life factors thatRead MoreLifespan Development : Cognitive, And Personal And Social Development1717 Words   |  7 PagesLifespan Development is the field of study that examines patterns, modes of growth, change, and stability in behavior that occur throughout the entire lifespan of an individual. There are so many things to keep in mind about Lifespan Psychology; 1. Lifespan Psychology is a scientific, developmental approach that focuses on human development. 2. Scientists who study the lifespan know that neither heredity nor environment alone can account for the full range of human development. 3. Development is a continuingRead MoreBronfenbrenner s Theory Of Human Development1673 Words   |  7 PagesBronfenbrenner’s Bioecological Theory Background The study and research of human development has always been intriguing and intensive. There are five perspectives commonly discussed: psychoanalytic, learning, cognitive, contextual, and evolutionary/sociobiological. Those who follow the contextual perspective believe that development can be understood only in its social context. Also, they observe the individual as an inseparable component of the environment. Psychologist Urie Bronfenbrenner isRead MoreEssay on P2 Unit 4 Health and Social Care1421 Words   |  6 PagesP2 – Explain the potential effects of five different life factors, on the development of an individual There are different factors that can influence a person development. When a person is developing that are different biological and environment factors that can determinate the way they are, how they act and how they develop. It all depends on a combination of both biological inheritance and the environment influences. In this assignment I will talk about how five different factors affect an individualRead MorePersonality Is Developed From Genes ( Nature ) Or Influenced By Environment ( Nurture ) Essay1436 Words   |  6 Pagespersonalities change. Different scholarly-based material was used to support either stance on the issue. The articles and research helped to decipher the roles of parents, genes, biology, the environment, experiences, and culture in a person’s personality. Personality theories were inputted to come to a conclusion on the subject of interest that is derived from actions, emotions, and attitudes. Many contemporary psychologists have distinguished five clus ters of personality traits called the Big Five. The resultsRead MoreJuvenile Justice Of Biological And Biosocial Theories983 Words   |  4 Pagessystem of the reasons behind some of the delinquencies that have been vetted out on others as a result of the homes in which they are from. It has been difficult to explain however the specific implications as a result of the biological influence such as the genetic makeup of the child. The biological factors as well as the biosocial factor according to some theorists have been proven to influence criminal behaviors in the children. It is therefore as a result that this author, has set out to investigateRead MoreReflection On Child Development And Education1134 Words   |  5 Pagesrole in the educational system. Additionally, I learned that a teacher who is sensitive to these factors can make a big impact of the lives of their students. The videos provided great insight into the lives of a preschool student. They showcased how preschool students learn best when they are having fun and when you tap into the inquisitive side of their brains. Also, that we underestimate the potential their little minds carry. This is why we should ask the hard questions and use the complex languageRead MoreMaslow s Hierarchy Of Needs1646 Words   |  7 Pagestheory (Maslow, 1943). The outcome of this paper is to explain how motivation is different for each person and why some factors (cultural and situational) may influence motivation and the effect. Motivation is a concept that this author struggles on a daily basis but has recently changed in a positive way because the goal (completing a bachelor’s degree) that was started thirty years ago is within reach. The cultural and situational factors has had and continue to have an impact on this author’s

Wednesday, May 6, 2020

Rhetorical Analysis On Advertising - 884 Words

Advertising or Ad, is a business in trying to persuade the people into buying products and services from producer, Rhetoric is the art of persuasion. These two types of persuasion are have created a strategy that a lot of companies in societies today are using it. One of the most famous companies that’s using it is McDonalds. McDonalds is one of the most popular(well-known) fast food companies on the world. It is known to its French fires and Hamgures Its main goal is to serve food with good standards and ensure customer satisfaction. McDonalds have Highly achieved sales of products and services is trough Advertising. Good way to write the thesis statement. McDonalds uses the appeals of rhetoric and visual images that contains rhetoric†¦show more content†¦The people’s reaction is going to be happiness and trust on that product. This makes the audience who are watching the ad (makes them accept the fact) that this product Happy meal is (promising or right). Using the appeal to emotions, and visual images McDonalds have won many people by using emotions in advertising. In addition, it shows how a company can benefit from showing emotions in their advertising campaign to attract current and future consumers. Moreover, McDonalds appeals to logos or logic. McDonald’s uses this appeal to outcome images with words that appeal with a person rationality. For instance, in every McDonalds advertising, the company always has to end it with a sense of logic. By saying â€Å"I’m Lovin it† the company uses this to appeal to popularity in ending the advertisement. It is repetitive, because it makes it memorable to the people who are watching the ad. McDonalds is a well known fast food company, so the slogan Im Lovin It, makes the food sound more appealing to quality. In other words, with the sense of image and the way tone expresses, the effect of this on the people will be to trust the quality of the product and the advertisement from the company. Some companies do not always do advertising on Television; rather they do it on the streets. McDonalds uses roads and signs for advertising. In Figure 2 by McDonalds, it says â€Å"don’t stareShow MoreRelatedRhetorical Analysis Of Nike s Advertising1079 Words   |  5 PagesStudent’s Name Professor’s Name Course Date Rhetorical Analysis-Nike Advertising Introduction Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. Advertising is intended to entice the viewers through logicRead MoreRhetorical Analysis Of Dimensions Of Racism In Advertising864 Words   |  4 PagesIn Chapter 4 of Dimensions of Racism in Advertising: From Slavery to the Twenty-first Century, Kieh discusses how racism and stereotypes influence politics in America. He states that racism influences all elections in America, no matter what level the election is on. The author states that the purpose of the particular chapter. He states that the chapter â€Å"examines the racism-political advertisement nexus, especially its use as an instrument for priming and conditioning white voting behav ior in presidentialRead MorePersonal Englishment Assignment898 Words   |  4 Pagessource out something more positive and maybe something on a smaller scale. The feedback that I received from the instructor helped me change how I viewed my billboard and it allowed me to revise a stronger final product. While creating my own advertising I feel that my creativity, passion as well as some bitterness towards my state leaders took over and my rough draft was missing minor but key components. Because of the information missing, I need to carefully focus on all aspects of my workRead MoreRhetorical Analysis Of The Inglorious Fruits And Vegetables 981 Words   |  4 Pagescriminal act. So I am asking you what is the difference, if there is one? France launched an advertising campaign that was created by Intermarchà ©, entitled â€Å"The Inglorious Fruits and Vegetables†. I chose this particular video because it utilizes many, if not all of the rhetorical tools. In this rhetorical analysis we will take an in-depth look at the rhetorical appeals, the triangle, and the canons that this advertising campaign forgoes. Intermarchà © is the third largest supermarket chain in France. TheyRead MoreThe Impact Of Advertising On Consumer Perception Essay1400 Words   |  6 PagesDuring the technological boom of our current day and age, many argue that printed media is no longer worth the paper it is printed on - between the power of television and internet advertising, ads in papers and magazines have become a decaying source, and as such, it is important that the issue be addressed appropriately for the urgent matter putting the jobs of many current and future graphic designers at risk. Part of the issue at hand is how advertisements are deemed to be effective; while someRead MoreAnalysis of Three Videos on Outsourcing967 Words   |  4 Pagesbusiness process re-engineering as well which was a tactic used for extreme cost and headcount reductions throughout the last three decades as well (Callister, Stern, 2007). Analysis of Three Videos on Outsourcing In the video Nike sweatshops - Try Not To Cry the filmmaker has successfully used a series of rhetorical devices, both visually and through auditory means, to make their point of how unethical Nike is for outsourcing their production to 3rd world nations. The intensive use visual rhetoricRead MoreRhetorical Analysis Vintage Ad Essay599 Words   |  3 PagesRhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: Let your beauty be seen.† While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regardedRead MoreTips for Effective Narration709 Words   |  3 PagesRhetorical mode Narration Narration is usually used to tell a story or a series of events or to describe something that occurred. It is used as way of vivifying an incident and is, therefore, close to the rhetorical tool of description. Tips for effective narration are to put accounts in chronological order with the beginning segueing into the continuance, the climax coming towards the end and the ending bringing an unexpected and usually satisfactory denouement to the whole. Narration has toRead MoreA Rhetorical Analysis of Heys Virtual Product Placement984 Words   |  4 PagesA Rhetorical Analysis of Heys Virtual Product Placement Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the televisionRead MoreIs Nike A Liar Like Tiger?1732 Words   |  7 PagesIs Nike a Liar like Tiger? The Analysis of a Nike Advertisement Advertisement companies as well as businesses have come up with more enticing ways to promote their companies and products. There are many different tactics used by advertisement creators in order to lure customers into buying their merchandise. In addition, some advertisements are created to establish a connection between a company and an ethical position within society or institute a central idea that can be connected or associated

Strategic Management for Long-Term Growth- myassignmenthelp.com

Question: Discuss about theStrategic Management for Long-Term Growth. Answer: Industry analysis: The industry has numerous driving forces where B1 is competing in that every individual would be influenced. The driving forces situated on the product and innovation in market, modifications in long-term industrial growth, changes in efficiency and cost along with modifications in the individuals purchasing the cameras and way of using the same. All the above driving forces would have an influence, since they could either raise or decline the market demands. After the review of these numbers, it could be seen that such driving forces would increase the overall intensity of competition (Hill, Jones Schilling, 2014). B1 has experienced a fall in market share, which has resulted in decline in profit levels. The two actions, which B1 needs to consider for fighting with the adverse effects, are lowering its selling price to be 20% beyond cost along with increasing advertising in all areas. For instance, in Appendix A, the strategic group map depicts the position of each organisation in the market for entry-level cameras. The most attractive organisations in the map include Click Camera Company and Envision. The two organisations having weak positions in the market include B1 and Da Best Cameras. The organisations attempting to move to a different position on the map of strategic map include Da Best Cameras, Fantastic and B1. This map in Appendix B would depict the position of each organisation in the market in the context of multi-featured cameras. The positioning of all the organisations is identical like in the entry-level cameras. The three main factors to become successful in the digital camera sector include enhanced advertisement in all places, particularly in North America, to attract higher consumers provide quality cameras at each level for a cheaper price along with diversifying distribution outlets to raise the market share (Wheelen Hunger, 2017). Few hard instances denote that the strategy of B1 has been effective and the revenue estimation in the seventh year has been $376,380. In addition, it has been increased to $422,526 and in the seventh year, earnings per share have been $1.36; however, the estimated number has been $2.18. In addition, the net income in year 7 has been $27,145, although the expected number has been $43,516. Furthermore, the return on equity in year 7 has been 21.2%, while the estimated number has been 27.1%. References: Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Wheelen, T. L., Hunger, J. D. (2017).Strategic management and business policy. pearson.