Rhetorical Analysis On Advertising - 884 Words

Advertising or Ad, is a business in trying to persuade the people into buying products and services from producer, Rhetoric is the art of persuasion. These two types of persuasion are have created a strategy that a lot of companies in societies today are using it. One of the most famous companies that’s using it is McDonalds. McDonalds is one of the most popular(well-known) fast food companies on the world. It is known to its French fires and Hamgures Its main goal is to serve food with good standards and ensure customer satisfaction. McDonalds have Highly achieved sales of products and services is trough Advertising. Good way to write the thesis statement. McDonalds uses the appeals of rhetoric and visual images that contains rhetoric†¦show more content†¦The people’s reaction is going to be happiness and trust on that product. This makes the audience who are watching the ad (makes them accept the fact) that this product Happy meal is (promising or right). Using the appeal to emotions, and visual images McDonalds have won many people by using emotions in advertising. In addition, it shows how a company can benefit from showing emotions in their advertising campaign to attract current and future consumers. Moreover, McDonalds appeals to logos or logic. McDonald’s uses this appeal to outcome images with words that appeal with a person rationality. For instance, in every McDonalds advertising, the company always has to end it with a sense of logic. By saying â€Å"I’m Lovin it† the company uses this to appeal to popularity in ending the advertisement. It is repetitive, because it makes it memorable to the people who are watching the ad. McDonalds is a well known fast food company, so the slogan Im Lovin It, makes the food sound more appealing to quality. In other words, with the sense of image and the way tone expresses, the effect of this on the people will be to trust the quality of the product and the advertisement from the company. Some companies do not always do advertising on Television; rather they do it on the streets. McDonalds uses roads and signs for advertising. In Figure 2 by McDonalds, it says â€Å"don’t stareShow MoreRelatedRhetorical Analysis Of Nike s Advertising1079 Words   |  5 PagesStudent’s Name Professor’s Name Course Date Rhetorical Analysis-Nike Advertising Introduction Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. 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